BoConcept: designed to share

For this London project, Rashid was brought in to design an atypical type of home, a timeshare. The real-estate developer behind the project, Flyway, specialises in second homes based on the timeshare principle, a vacation property with a shared ownership model. Not a new concept as such, yet Flyway has introduced its own angle, concentrating on well-designed spaces located in popular cities. ‘Flyway introduced themselves as a new innovative model in the market where multiple people will be able to own luxury second homes and enjoy them, starting this with pied-à-terre in London. I’ve designed hotels from top to bottom, uniforms, key cards, scents, and we wanted to do something similar with Flyway, giving guests a fully designed experience. I chose all the flatware, dishes, appliances, etc.,’ explains Rashid.