A colossal ‘ship’ in Shanghai honours Louis Vuitton’s travel legacy

Louis Vuitton has unveiled an ambitious new cultural and retail destination in Shanghai’s Wujiang Road, part of the heaving Nanjing West Road business district. ‘The Louis’ inhabits a colossal, cruise ship-like structure, nearly 100ft tall, that pays tribute to the maison’s history as a malletier (trunk maker) and Shanghai’s port history as the ‘Gateway to the East’. Its prow and hull sport a sleek metallic Monogram embellishment, while the deck and stacked upper levels evoke the elegant shape of 19th-century transoceanic travel trunks.

Louis Vuitton launches The Louis in Shanghai

(Image credit: Courtesy of Louis Vuitton)

Spanning the first two floors is exhibition and retail space. The retail concept offers leather goods customisable with ship motifs or the Shanghai skyline, along with limited-edition pieces. Anchoring the site is the immersive ‘Louis Vuitton Visionary Journeys’ exhibition, featuring scenography designed by OMA’s Shohei Shigematsu. The expansive display celebrates the house’s history, from its origins in Asnières, France to maritime adventures and contemporary innovations.

(Image credit: Courtesy of Louis Vuitton)

Signature installations include Trunkscape, also designed by Shigematsu: a striking tunnel of floating Monogram trunks previously seen at LV The Place in Bangkok and the Nakanoshima Museum of Art in Osaka, alongside a series of multisensory, themed sections that chronicle Louis Vuitton’s legacy in travel, fragrance, literature, sport, and craftsmanship.

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Voyage(Image credit: Courtesy of Louis Vuitton)Perfume(Image credit: Courtesy of Louis Vuitton)Books(Image credit: Courtesy of Louis Vuitton)Sport(Image credit: Courtesy of Louis Vuitton)Fashion & Leathergoods(Image credit: Courtesy of Louis Vuitton)

Le Café Louis Vuitton, a high-end dining experience blending Eastern and Western influences, is situated on the third floor and opens onto an outdoor terrace with seating that nods to the seaside. Chefs Leonardo Zambrino and Zoe Zhou present a refined menu inspired by mentorship under chefs Arnaud Donckele and Maxime Frédéric, as well as their formative experiences in Paris and Saint-Tropez.

(Image credit: Courtesy of Louis Vuitton)

Highlights include Monogram Ravioli styled after traditional jiaozi (Chinese dumplings), the Cesar Salad Eclipse with yuja dressing, and indulgent desserts such as Peach Charlotte with jasmine tea.

(Image credit: Courtesy of Louis Vuitton)

Entrance to Louis Vuitton’s The Louis is free and open to the public, with reservations available via the ‘My LV’ WeChat mini program. The site is open daily from 10am to 10pm and is located at HKRI Taikoo Hui, No. 789 West Nanjing Road, Shanghai, China.

🔗 Source: Original Source

📅 Published on: 2025-07-08 19:05:00

🖋️ Author: – An expert in architectural innovation and design trends.

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